New United Way Bay Area Grants to Local Nonprofits Working on Census 2020 Bring Total to $1.5 MillionJanuary 15, 2020 April 7, 2021
SAN FRANCISCO (January 15, 2020)—United Way Bay Area(UWBA),the state-designated, regionalAdministrative Community-Based Organization (ACBO) for Census 2020, has completed a second round of funding awards for nonprofit, community-based organizations leading grassroots efforts to support a complete count of Bay Area residents. An additional 34 organizations received funding for their outreach to hard-to-count communities, bringing the total of UWBA grants and subcontracts to $1,504,500 awarded to 91 organizations. In addition to outreach and education on the census, the funding will support the operations of more than 80 Questionnaire Assistance Centers across the Bay Area between March and July 2020.
“United Way Bay Area’s Census team conducted an intensive gap analysis to determine which local populations would not be covered by the outreach funded in the first round of grants,” said Stephanie Kim, UWBA’s senior director of Census 2020. “Our second RFP to fill the gaps received 100 submissions from nonprofits requesting a total $1.6 million, which shows the high level of engagement in the complete count effort. Leveraging our gap analysis and coordination with County Complete Count partners, we chose to invest in more organizations reaching hard-to-count people including those experiencing homelessness, the LGBTQ+ population and African American communities across the Bay Area.”
The UWBA grants will fund critical outreach such as door-to-door canvassing and phone banks as well as education in hard-to-count communities. Some of the most interesting and creative outreach efforts are being developed by public libraries. For example, the San Jose Public Library is using their Maker[Space]Shipasa mobile census station and is incorporating census information into story timesto reach children and their caregivers.
UWBA was selected through a competitive application process to serve as the ACBO for the State of California’s Complete Count efforts and was awarded a $2.8 million contract to support a complete and accurate count in the seven-county Bay Area region (Alameda, Contra Costa, Marin, San Francisco, San Mateo, Santa Clara, Solano counties). UWBA has now distributed more than $1.5 million in grants and subcontracts to support and amplify the work of dozens of community-based organizations doing census outreach in their local communities. The remaining funds are being used to create regional resources that will enhance all outreach efforts, including a census education campaign in 12 languages, a unique “opt-in” texting program for residents, media buys and technical assistance.
UWBA is working diligently with funding teams in every county and with the Bay Area Census Funders Collaborative—a partnership of Silicon Valley Community Foundation, the East Bay Community Foundation, Northern California Grantmakers and numerous other funders—to help ensure a fair and complete 2020 census count
UWBA “Bay Area Counts 2020” Round 2 Grantees:
Alameda Food Bank
Asian American Center of Santa Clara County
Asian Refugees United
Bay Area 211
Berkeley Bay Area Alumnae Chapter of Delta Sigma Theta Sorority, Inc.
Beth Eden Missionary Baptist Church
Catholic Charities of Santa Clara County
Community Child Care Coordinating Council of Alameda County
Compton's Transgender Cultural District
Contra Costa Crisis Center
Daly City Peninsula Partnership Collaborative
East Bay Asian Local Development Corporation
Eritrean Community Center of Santa Clara
Gardner Family Health Network, Inc. d.b.a Gardner Health Services
Korean American Community Services
Lao Family Community Development, Inc.
Lavender Seniors of the East Bay
Marin County Free Library
North East Medical Services (NEMS)
Oasis Legal Services
Pacifica Resource Center
Parent Services Project
Performing Stars of Marin
Priority Africa Network
Renaissance Entreprenuership Center
Support Life Foundation
The Ethiopian Community Services Inc.
The San Jose Public Library Foundation
The Spahr Center
TransWomen for TransWomen
United Indian Nations, Inc.
Total Grantees: 34
Total of Round 2 Awards: $392,500
About United Way Bay Area
United Way Bay Area (UWBA) fights for financial stability and equal opportunity for residents in eight Bay Area counties. UWBA takes an innovative, holistic approach to ending the cycle of poverty through advocacy and programs that support all ages—providing free access to family support, financial and career coaching, job opportunities and basic needs. www.uwba.org
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