Scoop it Forward

The ‘punny’ folks over at Ben & Jerry’s have annoucned two new exclusive flavors that along with tasting good, encourage people to volunteer in their local communities. Launched in conjunction with an affiliated website, the company, which is famous for its charitable and community-oriented ways, is hoping people volunteer more by offering a free pint of ice cream.

After registering for a volunteer activity — and forwarding the volunteer program to five friends — that person and each of his or her friends will receive a coupon for a free pint of Ben & Jerry’s ice cream, redeemable at Target stores, while supplies last.

The two new flavors are:

  • Berry Voluntary; which is raspberry cheesecake flavored ice cream laced with white chocolate chunks and raspberry swirls;
  • Brownie Chew Gooder; which is a vanilla caramel ice cream with fudge brownie pieces, finished with a caramel