Meet the Experts: Eric McDonnell, Executive VP & COO

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Part of the United Way team since 1997, Eric McDonnell is a committed and passionate advocate for children, families, and communities. As Executive Vice President, he provides strategic and operational leadership, setting priorities that enable United Way of the Bay Area to deliver on our mission: to be the catalyst that enables people to strengthen their communities by investing in one another.

Q. What part of your job do you enjoy most?

Bringing people together to solve a problem in the community. United Way holds an important position as a trusted, unbiased convener that gathers the community together to tackle tough issues. I really enjoy that role – identifying a challenge, then bringing parties together, helping develop and strengthen relationships, so we can all focus on the challenge at hand. I believe this is the best way to leverage all the strengths and resources in our community!

Q. What is the best kept secret about United Way?

Everyone knows our brand and our history as a workplace fundraiser, but a lot of people are still in the dark about our community impact work. We’ve moved away from the “thermometer”; we no longer solely measure our success by the dollars raised during our annual campaign.

For the last decade, we have increased our focus on impact – making a real difference in our community, changing lives by delivering and supporting high-quality community programs. People are just getting to know us as an organization that is achieving community impact.

We are an instigator and enabler of real community change. We’re operating and leading programs that impact lives and families, like Week of Caring, 211, SparkPoint and Earn It! Keep It! Save It! There are a lot of people in our community who benefit from these programs, and we need to do a better job of letting everyone know that United Way leads and operates them – and that we need their support as donors, volunteers and advocates to continue to grow and expand the important work that we do.

Q. What is the biggest challenge you face as executive vice president at United Way?

Determining the best way to spend my time. At any given moment, there can be fifty different opportunities on my desk, and I have to quickly determine which ones are the most promising and can achieve the most impact. Then, once a project is underway, I have to continually assess whether it is going to work out as planned, or if I need to bail out and focus on other opportunities.

Q. What is the most important role United Way is playing during this recession?

Our mission really spells this out clearly: United Way is the catalyst that enables people to strengthen their communities by investing in one another. We are mobilizing our community, making it possible for every person to make a difference, ensuring no one is left behind in the recovery. We encourage people to give through our annual campaign, we provide volunteer opportunities through Week of Caring and Earn It! Keep It! Save It!, and we engage people in our public policy and advocacy work, such as our recent advocacy around the Jobs Now program and the Calling for 211 Act.

Our goal is to cut poverty in the Bay Area in half by 2020. It’s a bold goal, but we’re in the perfect position to engage and mobilize our community to achieve that goal.  [Learn more and get involved in United Way’s efforts to create pathways out of poverty at www.uwba.org/mobilize.]

Q. What do you do for fun?

I love playing basketball, bowling and working out. I also spend a lot of time with my family, most recently traveling around the Bay Area to my two younger children’s band competitions.

Prior to joining United Way of the Bay Area, Eric served as executive director of the Audrey L. Smith Developmental Center in San Francisco, a childcare and social services provider for more than 250 families. His decade of work at the center lent itself to the issues he now oversees for United Way of the Bay Area. Eric holds a Bachelor of Arts degree in public administration from the University of San Francisco. Eric lives in Vallejo and is a husband and father of three children.

Meet the Experts: Tse Ming Tam, VP Community Investments, East Bay

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TseMingTamTse Ming Tam joined United Way of The Bay Area in September 2006 and oversees our grant making in the East Bay.  He is also responsible for the development of our SparkPoint Initiative, which helps low-income families achieve financial stability.

United Way:  What part of your job do you enjoy the most?

Tse Ming: I’ve really enjoyed building new programs from the ground up – like SparkPoint – which can make a real difference in people’s lives.  Economically-disadvantaged people have such limited opportunities; usually they have only “bad choices” or “worse choices” they can make.  SparkPoint is all about providing low-wage workers and families with the opportunity to make good choices.  Bringing together all the pieces and partners to build SparkPoint has been very rewarding.  SparkPoint Oakland Center has been open for just a few months, and we’re already starting to see members take significant steps towards being more financially stable.

United Way:  What is the biggest challenge that our community is facing?

Tse Ming:  It’s no secret that the economic crisis is having a huge impact on the low-wage families in our community, especially because they were already struggling to make ends meet.  But there’s a whole new group of people who are asking for help now, and the nonprofits trying to meet the huge surge in demand are being overwhelmed.

Fortunately, some nonprofits are recognizing this as an opportunity to change and re-evaluate the way they work.   In addition to seeing families asking for help for the first-time in their lives, agencies are seeing clients whom they helped years ago returning for help, essentially having to start over.  It’s causing nonprofit organizations to rethink how they are helping clients.  They’re asking, can we provide better services so that clients can survive and endure both the ups and downs of the economy once they leave our agency?

United Way:  What is the best-kept secret about United Way?

Tse Ming: The role United Way has as a change agent – we are bringing tools and resources together to make things happen in our community.  People have a misperception that we are only giving grants.  They still learning about all of the other powerful “muscles” that we use to achieve community impact, including our role as a convener, our public policy work, and the direct service provided by our community projects.

United Way:  What do you do for fun in your spare time?

Tse Ming: I enjoy the outdoors, including camping, hiking, skiing and hang gliding.  I still want to learn how to SCUBA dive.  I also enjoy brain-challenging games, like Soduko.

Before joining United Way, Tse Ming spent more than 10 years at the Insight Center for Community Economic Development, a national research, consulting and legal organization dedicated to building economic health and opportunity in vulnerable communities.  Prior to that, Tse Ming served as the director for Chinese for Affirmative Action (CAA), a non-profit civil rights advocacy organization. During his tenure, CAA received President Clinton’s Community Excellence Award.

Tse Ming lives in Pinole and has resided in the Bay Area since 1983.  He is a graduate of the New College of San Francisco with a B.A. in activism and social change.

Meet the Experts: Aimee Durfee, VP of Community Investments, North Bay

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aimeeBased in United Way’s Vallejo office, Aimee Durfee develops partnerships and oversees United Way’s investments in Solano and Napa Counties. Aimee playfully characterizes her job as “being nosy” – “I try to figure out what gaps exist in the community and poke around until I can find the partners who can come together and create a solution. United Way is not just raising money and writing grant checks, but we’re trying to find creative, community-generated solutions to problems.”

United Way: What is the best kept secret about United Way?

Aimee: While I and my team continue to build a name for United Way in the North Bay, many public agencies, companies and nonprofits are still learning about our presence and strong partnerships in Napa and Solano counties. We’re actually a leader on a number of fronts. For example, our Earn It! Keep It! Save It! program operated 23 tax sites in Solano and Napa this year returning more than $3 million dollars to the community.

United Way is also leading GO Solano! (Grant Opportunities Solano), which convenes government, nonprofit, and business leaders on a bi-weekly basis to develop collaborative proposals for drawing down stimulus funding for Solano County. Our role is to help reduce “competition” for limited funds and to build community among the various stakeholders.

We’re also building a coalition to start a Solano Volunteer Center, and approaching new businesses to help fund it. Solano is the only Bay Area county without a Volunteer Center, and it seemed like a no-brainer for United Way to try and do something about that.

One of the most important roles I play is being a neutral party. When there’s a big challenge facing the community, nonprofits and elected officials often ask United Way to lead the discussion “because you don’t have an agenda here.” So I get to be “Switzerland” and help sort through the issues. This role also helps us bring players to the table, and maintain a process that has integrity.

United Way: What do you enjoy most about your job?

Aimee: What I really enjoy most is seeing that change is possible. I love working with collaboratives and watching the reality of the outside world change because these people started talking to each other, finding resources, and changing how they do business to serve low-income communities. It’s amazing.

United Way: What inspires you?

Aimee: I’m inspired by a Jewish proverb that says, “You are not obligated to complete the work, but neither are you free to abandon it” Although the problems our community faces are daunting, I know that having a job where I can spend every day working to fix those problems is a luxury. I remember that idea whenever I start to feel overwhelmed by the magnitude of it all, that I am just one rung on a long, long ladder. I’m building on institutions and practices created by people who came before me, hopefully keeping them alive and improving them for the next generation of community workers.

United Way: What do you do for fun?

Aimee: I enjoy reading, especially mysteries (I’m loving Agatha right now) and taking bike rides with my husband and our dogs. I also love a good street fair, county fair or a long day at a museum, and spending time with my family.

Prior to joining United Way in 2007, Aimee was a Program Manager at the Insight Center for Community Economic Development, where she led Californians for Family Economic Self-Sufficiency (CFESS), a statewide policy initiative. Aimee has also held the position of Ruth Chance Law Fellow at Equal Rights Advocates, where she supervised the Legal Advice and Counseling Line, worked on gender and race employment discrimination litigation, and developed partnerships to increase the number of women in the construction trades. Aimee holds a Bachelor’s degree from Mount Holyoke College and a law degree from UC Berkeley’s Boalt Hall School of Law.

Aimee lives in El Sobrante, in Contra Costa County. She grew up in Fresno, California and lives with her husband along with their dogs, goldfish, nine finches and many adopted outdoor cats!