Target Puts a Bullseye on Giving Back

As holiday shoppers filled local Target stores searching for the perfect present, Target team members celebrated the season by giving back to the community.

A group delivered gifts, played games and decorated with kids at Abode in Fremont, a United Way partner organization. Each Bay Area Target store also donated $300 worth of wish list items to benefit families served by many of the nonprofits who partner with United Way through the Emergency Food and Shelter Program. Samaritan House in San Mateo, one such organization, reflected on the impact of Target’s gifts.

“In 2010 Samaritan House distributed holiday toys and gifts to 3,300 children and teens in need in our community through our Holiday Program,” said Kitty Lopez, Samaritan House Executive Director.  “We could not have hoped to accomplish that same goal this year without the help of Target and its partnership with United Way. Thank you for helping us put smiles on the faces of those less fortunate.”

Wish lists included winter clothing, toys, household items, strollers for new families, and gifts for teens living in shelters. Target also gave families a special holiday experience- the chance to see presents waiting under their own Christmas tree through the Share a Tree program. United Way helped coordinate this program, allowing more than 20 Bay Area nonprofits to provide a tree to a struggling family. Thirty-six sparkling trees adorned with ornaments made the holidays a little brighter for Bay Area residents.

Thank you to Target and each and every store team member for your commitment to the community!

Volunteers Give Homeless Kids Holiday Cheer

Macys.com volunteers happily gave their time to make the holidays a little bit brighter for families facing the challenges of homelessness. The group visited Hamilton Family Center, a United Way partner which provides shelter, youth programming and support services to homeless families in San Francisco.

Volunteers wrapped holiday gifts for kids, and delivered more than 100 winter coats, making this winter much warmer for many children. The volunteers also served food at a holiday party for First Avenues, a Hamilton program that helps families transition from homelessness to permanent housing.

Hamilton Family Center was an especially happy place this holiday season. Thanks to a generous gift from Salesforce.com’s Marc and Lynne Benioff, Hamilton will be able to move all current residents into permanent housing in time for Christmas. Not only will this provide more than 70 families with stable homes, it will also open up shelter space for those on Hamilton’s long waiting list, many of whom are living on the street.

Thank you to the Benioffs, Macys.com volunteers, and to all who give back to the community! Happy holidays!

Read more about the Benioffs’ gift and the impact it will have for homeless families in the San Francisco Chronicle.

Help Us Pick a Winner

Last month, 20 Bay Area teens spent a week producing videos to help promote United Way’s efforts to tackle Bay Area poverty.  Vote now to determine which video will air on AT&T U-verse cable system.

The teens spent five intense days working on the United Way Video Challenge, which was generously sponsored by AT&T.  Rachel Choi, a 16-year old who participated in the project, said learning how to produce a video and then seeing a finished product was rewarding.

“I didn’t know that much about poverty, but through this project I realized what a big impact it has on the world,” Rachel added.  “You can be just fine one day, and then lose everything you have. I hope my video will make people more aware so that they will be more motivated to help.”
Rachel’s team produced this video:

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Fifteen-year-old Andy hopes his team’s video will inspire more people to get involved in United Way’s movement to cut poverty: “I hope a lot of people will see the PSA and get engaged. Even if just a small fraction of the viewers take action, a lot of people in poverty will be helped, causing a chain reaction.”
Andy’s team produced this video:

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VOTE HERE!