United Way of the Bay Area’s “Adopt a Nonprofit” program was a success for the second year in a row! More than a dozen companies made it a joyous holiday season for 30+ nonprofits throughout the Bay Area.
Adopt a Nonprofit aims to connect some of our best nonprofit partners with generous Bay Area companies during the holiday season. Wish lists included requests for toys for needy children, as well as clothing and kitchen items for shelters that serve the homeless and victims of domestic violence. Some companies and their employees volunteered or hosted holiday parties at their adopted nonprofits, delivering wish-list gifts while visiting with the nonprofits and their clients.
Carol Johnson, executive director at St. Mary’s Senior Center, one of the participating nonprofits, said, “We are so excited about the people from Target coming and bringing their gifts for the seniors in our shelter. It’s great when people come and serve lunch, spend a little time and say hello. Taking time off work to be here, to talk to our seniors and be with them – that says that they matter. That is the gift that’s priceless.”
Special kudos to Target, which donated more than $8,000 to fulfill 27 wish lists andprovided more than 30 decorated Christmas trees to deck the halls and the homes at local nonprofits and the families that they serve.
In addition, thanks to Frito Lay for their outstanding efforts with collecting toys and assembling blankets and shoe bags for needy children. Thanks also to United Way’s Emerging Leaders program, whose members stepped forward to fulfill a wish list.
United Way and our nonprofit partners would like to thank all the participating companies for their gifts:Â
- BRE PropertiesÂ
- Callan
- Chevron
- Frito Lay
- KGO-TV
- Natixis
- Sears Holding
- Target
Get your company involved:  contact Kim Pham at 415-808-4345 or kpham@uwba.org for more information about United Way’s next corporate volunteer/donation opportunity.



