In order to make sure that everyone is prepared for disaster, the Department of Homeland Security and the Ad Council have launched a new series of Ready Campaign public service advertisements designed to encourage all Americans to take the necessary steps to prepare for emergencies kicking off September’s National Preparedness Month.
The Ready Campaign encourages Americans to take three simple steps to prepare for emergencies: (1) Put together an emergency supply kit; (2) Make a family emergency plan; and (3) Get informed about the types of emergencies that could take place in their communities and appropriate responses.
In addition to outreach via traditional media, Ready also provides a series of social media tools to help Americans prepare for emergencies, including a downloadable family emergency plan, an interactive widget that provides users with updates on emergency situations, emergency kit checklists, and preparedness guidelines.
To view the PSAs and for more information on the Ready Campaign, visit www.ready.gov.
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